|| website ||

BREW MATCH

TYPOGRAPHY II
SPIRNG 2019

For this project, our professor tasked us with creating a mural for a fictional beer company. The project has since evolved into a more developed brand with a website.

BEER.
PUT
SIMPLY

BREW MATCH is a website for all things beer. Ordering beer can be overwhelming, especially when you start to step away from the Bud Lights and Budweisers of college party drinks. Beer is a highly saturated market, and it can be hard to find what you like in a sea of never-ending options. That’s why Brew Match offers only 12. What’s the difference between a Pilsner and a Stout? Well, try them. We have quintessentially embodied the most common beer types, stripped them down, and put them in a can. Our services act as a stepping stone into craft beers, helping you discover what is out there.

brew match logo

|| the website ||

test prototype

||||| process |||||

|| original wall mural ||

|| brew match pages ||

||||| personas |||||

|| persona one ||

HABITUAL HARRY | ♍︎ | 22

Harry’s been of legal drinking age for a little over a year now but still can’t seem to order anything other than his go-to drinks: Miller Lite. It was the only thing he drank at the frat house. He wants to try new drinks but every time he goes to a bar and sees the long list of beers he gets overwhelmed and orders another Miller Lite.

LIKES

miller lite, miller lite, and uhh… miller lite

DISLIKES:

naptime, cooties, & the word no

FAVORITE BRANDS

HABITUAL HARRY

“I don’t know a thing about beer or how it’s made. A bartender once asked me if I liked hoppy beers… I don’t know what a hop is! What the f*ck are hops?!”

|| beginner guide ||

YOU do NOT have to be an EXPERT to START

|| persona two ||

SUAVE SHAUN | ♌︎ | 42

Shaun enjoys craft beer. In fact, she can’t really enjoy a meal if she can’t finish it off with a quality beer. However, she finds herself sticking to the same 5 beers.

LIKES:

p-flag, healthy relationships, sustainability

DISLIKES:

PTA meetings, bake sales, racism

SUAVE SHAUN