introduction

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way to go, atlanta!

|| ad campaign ||

FIELDTRIP CLIENT
DEC 2021

Atlanta's metro system needed a revitalized advertising campaign for this project to encourage public transit use post-COVID. As people returned to offices and events resumed, the goal was to create compelling visuals and messaging to inspire confidence and convenience in choosing public transit again.

introduction

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Campaign Deliverables_Display_digital_social_800x418 copy.png

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Campaign Deliverables_Display_digital_display_300x600.png

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Campaign Deliverables_Display_digital_social_800x418.png

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brand guidlines

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cartoonize my pet