BACKGROUND

Beth Buster, owner of a pet sitting company in Louisville, always loved the company of animals. One day when her son gave the homeless man food she was surprised when the homeless man fed his dog first. The selflessness of her son and the love of the homeless man and his companion is the inspiration behind “My Dog Eats First”.

MARKETING OBJECTIVE

My Dog Eats First’s objective is to get people to sympathize with their story and donate to their cause and for people volunteer their time.

TARGET AUDIENCE

The primary target audience of My Dog Eats First is Louisville residents who are willing to give their time and/or their money. My Dog Eat First’ main object is monetary donations, but they also have ways for people to donate supplies or shop for a cause. They are also looking for veterinary volunteers or just individual/group volunteers to help with their Portland Pet Food Bank.

BRAND TONE

My Dog Eats First needs to appeal to peoples emotions. They want their audience to feel like they need to do everything they possibly can to help the homeless and their pets.

GOALS & OBJECTIVES

My Dog Eats First’s goal is to help the homeless and under-served care for their pets. It’s difficult to measure My Dog Eats First’s success because it’s a non-profit organization, but you could quantify their success by the amount donated, the collective number of hours volunteered, or the amount of homeless people that utilize their services.