|| packaging ||
DENTAIRE
PACKAGING DESIGN
FALL 2019
For this project, our professor tasked us with creating package design for a consumer trends that we found interesting.
|| introduction ||
THERE’S A
*SUBSCRIPTION BOX
FOR
EVERYTHING
Remember when people use to say, "There's an app for that!" Apps have helped many of us stay organized, entertained, and perform our everyday tasks. As consumer trends continue to come and go, a new trend has emerged from the subscription models we've come to know and love. Subscription boxes are a relatively new consumer trend that is becoming very popular with millennials and people who enjoy convenience. We have seen subscription box brands for hair care, toys, clothes, and various other things, but we feel something is missing. DENTAIRE is a subscription box brand that offers a quarterly supply of dental care to its members. Each box is tailored to its members and you'll never have to wonder, "Do I need to replace my toothbrush this month?"
# D B 4 7 O O
# F F C B 4 O
# F 5 9 D 1 8
# 3 D 7 6 F 5
||||| personas |||||
|| persona one ||
INSECURE ISABELL | ♓︎ | 20
Isabel has terrible time management skills and frequently drinks coffee to pull all-nighters to finish projects last minute. She is worried that that with all the coffee she drinks her teeth have become more yellow throughout the semester. She doesn’t really have the time to go to the store to look for teeth whitening products and prefers to shop online.
LIKES
online shopping
self-checkout
coffee
DISLIKES
morning people
the upper-class
unclear project briefs
FAVORITE BRANDS
|| persona two ||
SUBSCRIPTION SAM | ♍︎ | 24
Sam loves subscription boxes and constantly uploads videos and photos on Instagram promoting his favorite subscription box brands. He is looking for the next best thing so he can be one of the first to post about it on his social media. You know… before it’s cool.
LIKES
trendy things
social media
all-natural products
DISLIKES
wasted time
chick-fil-a
hydro flasks
FAVORITE BRANDS
|| persona three ||
MOTHER MAGGIE | ♑︎ | 45
Maggie seems to be able to take care of everyone but herself. She provides for her family but is looking for ways to make things a little easier. Her husband makes Fortnite videos and posts them on Youtube so she is left to take care of her two other children Tommy and Sarah. She wants a brand she can trust.
LIKES
convenience
being the breadwinner
taco tuesday
DISLIKES
her husband
taurus
lazy people
FAVORITE BRANDS
