|| branding & ui ||
CARTOONIZE MY PET
FIELDTRIP
APR 2022
For this project, our professor tasked us with creating a PSA campaign for the Ad Council. The campaign had to be about a blue law of our choice and feature three billboards and a website.
|| introduction ||
SAFE-TEA
FIRST
BLUE LAWS are laws that prohibit commercial activities on Sunday. They have been part of U.S. Legal History since the colonial period. You may be familiar with ones like the prohibition of the sale of alcohol on Sunday, but did you know that in Galesburg, Illinois there is a law that prohibits fancy riding of any bicycle on city streets or the practice of any acrobatics? No? That is exactly why the Ad Council is running this PSA campaign. The Ad Council's mission is to inform the public of significant issues like fancy riding and ultimately make a measurable difference in our society.